Wednesday, March 24, 2010

Baby show or Admission show?

Mother's Pride organized a so called "baby show" on 21st March 2010 for age groups 0-3years. The advertisement said "Delhi's most magical Baby Show is back. A show that will showcase your baby's most spellbinding antics and qualities........".

I enrolled my daughter who is less than three for the show. The moment we reached the venue, saw a gentlemen arguing at the reception saying this was not a "baby show"; the concept is different and so, he wanted the registration money back. I was inquisitive to know what was "different". But could not speak to that person due to rush. We were taken almost every corner of the building at sec-19, Noida premise; filled the same version of the forms at each room.

I had to write several papers during "most aware woman" session. Actually, this was nothing but the promotion of their group company named 'Adiva'(healthcare segment). I realized that it should have been a mother's show as I was given more questions than the baby.

Finally, our daughter was asked questions on body parts, shapes & colors; which she replied perfectly.At the end we were told that we should go for admission counselling. When we informed that my daughter already been admitted to a formal school, they insisted that it was part of the process and we must follow the process. Upon meeting the counselor, we informed her the same and she said that this process was not meant for us.

By this time, we had a fair idea what that gentlemen must have gone through. We reached the reception and inquired about the registration gift that was promoted with the baby show and the result. We were told that the gift was applicable only for those participants who have registered at Mother's Pride and the result would get published next day.

Lately, we realized it was not a baby show; rather an admission show which also gave them the platform for marketing group companies and some fund raising activities. I am hurt that an educational institution is making fool of us. What value they will inculcate in the kids? What stops them from having formal admission process like other schools? What hinders Ms. Sudha Gupta from hiring a good marketing professionals? Hmm, some questions to sleep upon.

4 comments:

  1. uffffffffffff u have patience to write this posssssssssttttttttt...

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  2. really nice.....something different but incident......

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  3. Mr.Sanyal then u had the patience to read this post!! I'm sure Ms.Sulochna took out time 2 write this because she felt strongly about the idea of parents being fooled by schools itself. If we all raise our voice like her,it will benefit other parents if nothing else. So don't read it if u don't appreciate it...it wasn't written for u!!

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  4. I myself is an victim of this marketing event and Mother's pride so called counselors were hell bent on getting my ward admitted in their school. I could say that they were trying to force the admission of the child in their school. I could foresee this and was adamant on not getting the admission to a commercial establishment.

    I just hope other parents read this and doesn't fall for this trap.

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